We were asked to come up with a digital raffle for McDonald’s “Stars of America” promotion with Heidi Klum.
Prize: A trip to Hollywood.
The idea: The first Google Streetview Game ever. In the App people had to answer questions related to the streets of Hollywood to win the trip…
Meine Rolle: Konzept/Creative Direction
Kunde: McDonald's
Agentur: Neue Digitale/Razorfish